Copy for Do-Good Brands that Uplifts Your Impact and Your Bottom Line

All while freeing up your headspace and your schedule so you can focus on what matters most – growing a business that looks out for the planet and the people on it

Freelance Copywriting Services Ireland

I help purpose-driven businesses grow their positive impact (and their revenue) with copy that turns connection into bankable results.

Irish Freelance Copywriter For Hire

Hi, I’m Michelle

With almost 10 years of experience overseeing customer service teams, I’ve mastered the art of listening to what people want to build genuine connections. As your copywriter, I tune into what your audience thinks and feels with copy that transforms relationships into revenue.

3 Ways I Help You Build an Intentional Message

Copy Audit

An objective, expert critique of your existing copy, plus an action plan of suggested edits so you can DIY the changes straightaway and fine-tune your messaging. Includes a pre-audit questionnaire, a 30-45 minute walkthrough video, a PDF action plan and an optional post-audit call.

Brand Voice & Tone Guide

Uncover your unique brand voice so you can seamlessly connect with your audience and stand out in a crowded market. We hop on a call to dig deep into how you want to sound and how you want your audience to feel. I create a clear Brand Voice & Tone Guide that’ll be invaluable in your messaging toolkit, plus a 5-10 minute walkthrough video explaining how to get the most out of your guide and an optional tone check to make sure you’re nailing your voice.

Copywriting

The star of the show. Custom copy that combines strategy, creativity and clarity. Let your unique brand identity shine through with effective, authentic copy that’ll turn lukewarm lurkers into your biggest fans.

What It’s Like to Work With Me

  • "Killer Lines and Strategic Insights."

    “Michelle and I worked on my professional portfolio website to help showcase my work, past projects and talents. It was challenging as I was attempting to merge several different aspects of my work together and position myself uniquely within the creative industry. My favourite thing about working with Michelle was that it was a collaborative and reciprocal process. She listened to my thoughts and ideas and was able to put them into a tangible form. Michelle is a copywriter who not only writes killer lines; she also listens and provides creative and strategic insights that would enhance any business or brand.” - David Winn, Art Director, Burson

  • "Purposeful Copy That Promotes Your Brand."

    “Michelle created an easy framework to follow, and it became easy to promote my skills and accomplishments without it feeling like I was bragging or being disingenuous. Everything was explained in simple terms, and I really felt like I understood the purpose of each piece of copy we worked on. Michelle will help you to find your voice and promote your services in a way that feels genuine while putting your best foot forward. I really hate promoting myself, but Michelle showed me how to tell my story and allow that to do the selling for me.” — Rick Nally, Founder, Strong Fit Fast

  • "It Was a Joy Working with Her!"

    “Myself and Michelle worked on a spec project for Wild deodorant. Throughout, I was amazed by Michelle’s ability to understand a brand’s tone and values. Michelle led the project, and I felt very confident in her ability to do so. Whether it was arranging meetings, giving feedback on the work, or adapting the project to meet specific requirements - Michelle did so with ease. Her communication was clear throughout. As a graphic designer, it was a joy working with her!” - Laoise Tarrant, Graphic Designer

  • "Easy and Hassle-Free."

    “I wanted a welcome email that would communicate a clear message to my members outlining how I can help them. I was delighted with the end result and the whole process was easy and hassle-free. I found Michelle very professional and easy to get my point across to.” - Jenny Kinsella, WeightMatters with Jenny.

  • “Detail-orientated and very customer-centric.”

    “We worked with Michelle on a product description for our eBook, Michelle also proofread and edited the eBook. Michelle helped us ensure that we were delivering a high-quality product and her branding expertise and guidance helped us to tailor the eBook towards the right target audience. Michelle was always prepared, very organised, and her attention to detail made sure the project stayed on track and every aspect was covered. The way Michelle works ensures a very efficient communication process for all parties. Michelle is an absolute expert in copywriting and masters her craft with passion. She is detail-orientated and very customer-centric.” - Jonathan Heuer, CEO CATO UG.

  • "Copy Delivered Efficiently and to a High Standard."

    “Michelle worked with us to rewrite the website copy for our sustainable coffee brand, Green Ocean Coffee. She helped to reorient the website message in a more visitor-friendly manner. Michelle understood the objective well and delivered the revised copy efficiently and to a high standard. When you see the improvements made you realise how the previous copy wasn’t delivering in the way you hoped.” - David Lawlor, Director, Watermark Coffee.

Let’s Align Your Mission with Words that Uncover the Power Behind Your Business

You and I know that what you’re doing is important – make sure everyone else does too, with copy that connects you with the people who want to support the good you’re doing.

Book Your Free Discovery Call

  • Save you some headaches, stressing over sentence structure

  • Bring a fresh perspective to your messaging that’s missing the mark

  • Free up your schedule by taking the copy off your plate

  • Help drive the results you (and your bank account) deserve

If you’re ready to team up with a trusted collaborator who will:

Fill out the form to book a call so we can chat about your next copy project and create a plan to get the results you’re after. 

I’ll get back to you within three business days (but usually sooner).